Healthcare Video Marketing for Doctors
Healthcare Video Marketing lets you INTRODUCE YOURSELF to new patients and EXCITE YOUR AUDIENCE about what you can do to make their lives better! We’re experts at producing engaging, high-quality Medical Video Marketing that gets your phones ringing!
Whether you offer Facial Rejuvenation, Dental Implants or a Total Joint Replacement we’d love to TELL YOUR STORY to NEW PATIENTS with Fresh New Videos!
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Physician and Dentist Video Samples
Our Easy 1-2-3 Process
1 - Before the Video Shoot
We discuss the scope of your video project and set a shoot date. We help you plan and schedule the day to ensure the video shoot goes great!
2 - The Video Shoot
We interview you and your testimonials. We get a lot of great actions shots. No scripts! We coach you to give great soundbytes!
3 - After the Video Shoot
We edit your videos and add graphics, music and images to create eye-catching doctor video marketing that help you reach more patients!
Video Marketing For All Types of Doctors
Types of Medical Video Marketing
WELCOME TO THE PRACTICE
MEET THE DOCTOR
PATIENT SUCCESS STORIES
SOCIAL MEDIA CAMPAIGNS
LOBBY/WAITING ROOM VIDEOS
Welcome to the Practice videos are perfect for showcasing what you offer and the new patient experience.
Meet the Doctor videos introduce you to new patients, giving you the chance to talk about your background, your passion for helping patients and what sets you apart in your field.
Patient Success Stories are great for generating excitement about the types of results your patients experience.
Procedure Focus videos allow the doctor to educate potential patients in greater detail about procedures they offer. Patients love to learn more about procedures they are considering. These are great for your website and to market on Social Media.
Office Tours allow doctors to give new patients a peek at the office before they arrive. This a great way to show off technology and extras such as free coffee, TVs, play area for kids, massage chairs, etc.
Patient Education videos are great for showing patients while they are at your office. Examples include "Home Instructions for Recovery" or "Preparing for the Day of Surgery".
Social Media Campaigns are a series of shorter videos that build on each other to put forth a strong singular message to new patients on platforms like Facebook, Twitter, Linkedin and Instagram.
Lobby/Waiting Room videos play on a loop in your waiting room and can be used to educate or market other services to your patients.
Doctor Videos Create a Connection With New Patients
Video Marketing is a powerful marketing tool for DOCTORS because it creates an emotional connection with patients that mere words on a page cannot. Videos use SIGHTS, SOUNDS, COLORS, IMAGES and MUSIC to create a "mood" and a feeling.
Psychological studies show overwhelmingly that people make decisions based on an emotion or feeling and then justify that decision with logic and reason. DOCTORS who understand this decision-making process when choosing a doctor know that great videos are extremely important parts of their marketing mix.
It is important to remember, however, that not all videos are created equal! Some doctors choose to cut corners and take the Do-it-Yourself Approach and it shows! Some people think that just sitting in front of a camera and talking is all it takes to make a great video. WRONG!!! This is the exact way to make a boring video that no one will watch. Think of the videos you watch that capture your attention. I doubt they consist of a stranger sitting in front of a boring wall speaking in a monotone voice unedited for five minutes straight! Lets be real!
Elements that make a video highly interesting and watchable include: ENGAGING CONTENT, QUICK EDITS, GREAT AUDIO and LIGHTING, VISUALLY-APPEALING GRAPHICS and IMAGES, VIBRANT COLORS and APPROPRIATE MUSIC.
The more of these elements that are included, the better the viewing experience. Most Do-it-Yourself Doctor Videos include little to none of these elements! Yes, they save the doctor some money, but the videos do nothing to help them and in fact may hurt them since they create a NEGATIVE FEELING about the doctor.
Just like a cheaply-made amateur website can make a doctor look bad, so can an amateur video! Is it worth the risk?
Green Gorilla creates videos for doctors that include ALL THE ELEMENTS OF A GREAT VIDEO!
We produce video with the viewer in mind. We put ourselves in the place of your audience and interview you about what matters most to a potential patient. This ensures that the content will be great! And since we understand the importance of great production values you'll never have to worry the quality being anything less than stellar.
Our TOP GOAL in every video we produce is to MAKE YOU LOOK GOOD! Whether it is making sure you are smiling, having you re-phrase something so it's easier to understand, or adding impactful visuals to illustrate what you are saying - we have you covered every step of the way. Give us a call or message us today!
See What Our Clients Say About Us!
Our clients consistently say that the process was easier than they thought it would be. We take pride in making the video-making experience a pleasure for our doctors!
Frequently Asked Questions
How long does it take to shoot my videos?
The actual shoot time ranges from 3-5 hours in most cases. It depends on how many people we are interviewing. For the doctor interview plan for 60 minutes. Each staff person and testimonial will take approximately 30 minutes each. We will also need the doctor to be nearby for action shots with each testimonial and that can take 10-15 minutes per testimonial.
How long does it take to edit my videos?
The average time to edit your videos is 3-4 weeks, however, we can expedite that if needed.
What do I need to do to prepare for the shoot?
We will interview you, your staff and testimonials. We have a standard list of questions we can email you prior to the shoot. There is no need to write a script or memorize anything. It is best to have a tentative schedule made up prior to the shoot so that we use our time efficiently.
Do I have any input into the editing process?
Yes! We welcome requests before and after the shoot about content that should or should not be included. When we finish with the first draft we will send you links to your videos for review. Changes and corrections can be requested at that time. Our only request is that you request all changes at the same time.
Do I own the videos?
Yes! After paying the final invoice we will send you your videos via Google Drive or DropBox and you are welcome to use them however you want. There are NO additional fees. We do use all client videos for promotional purposes as well.
Will you upload my videos onto YouTube for me?
Yes. We will need login information from you if you already have your own channel. If you don’t already have your own channel we can create one for a nominal fee.
When do I have to pay for my videos?
A 40% deposit is required at the initiation of your contract. The remaining balance is due upon completion of your videos.
What if I want the raw footage?
Our pricing only includes the edited videos. If you wish to purchase the raw footage you can do so for a separate fee.
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