Healthcare Video Marketing is part of the larger marketing trend for Physicians, Dentists and Surgery Groups of telling stories using VIDEO. In the past healthcare providers relied mostly on their websites with text and photos to get their message across. However, today smart Healthcare Providers are contracting with VIDEO PRODUCTION Companies to come in and produce videos that SHOW what they offer.
Professional Healthcare Marketing Videos Educate Patients about specific procedures, Introduce Patients to you and your practice and Excite Patients about getting similar results to those seen in Patient Testimonial Videos. Consider the following.
Exciting Statics about Healthcare Marketing Video
- 51% of marketers say video marketing produces the best return on investment dollar for dollar.
- Social Video gets in the neighborhood of 12 times more shares than text and images combined.
- Video on your home page increases your patient conversion rate by 75%.
- Your audience has a 90% retention rate when watching a video compared to only 10% when merely reading your ad.
- The average viewer of healthcare websites spends 88% more time on the site if it has videos prominently displayed.
Even though VIDEO MARKETING for healthcare professionals is SMART MARKETING, many Physicians and Dentists still refuse to spend the necessary resources to get great videos made for their websites and Social Media Marketing. Some choose a Do-it-Yourself approach which often detracts from the their image and makes them look amateurish. When you’re a doctor the last thing you want associated with your practice is an amateur look and message. Better to use no video than poorly lit, poorly composed, unedited videos that have bad audio and bore people who are used to fast moving videos with quick edits.
Whether it’s a Procedure Focus Video or a Welcome to Our Practice Video, educating your patients is one of the primary reasons to use video. Patients appreciate a concise, visually-appealing video that explains your services and answers their questions and concerns. Strategic use of animations, stock photos, and Before and After Photos connect patients with the knowledge they need to make an informed decision.
Patients love being able to meet you via video. It’s a great way for them to size you up as both a doctor and a person. Watching you speak and seeing how you carry yourself is a great way to introduce yourself and come across as likeable. It’s much better than a long bio and head-shot! Part of the reason people choose you is because they like what they see. More than one patient has said they chose a doctor because he had a “good face” or “nice smile”.
Everybody loves a good story and your PATIENT SUCCESS STORIES are great for showing off the real world results of your talents. When patients see someone they can relate with describe a similar problem or health concern. It helps patients to see themselves being treated by you as well. If it worked for your testimonial then maybe it will work for them too!
If you are doctor that wants to get results with their marketing then make sure you are using video in your overall strategy! Healthcare Video marketing is a must for doctors everywhere and we can help! Give us a call today at 888-477-5376.